Tag Archives: small business

Go inside the Wizard’s world of news…

We do our best to offer good tips on public relations here on our blog. We also have a subscriber newsletter. Our January issue is filled with tips to make news during the months of January and February.

If you’d like to take a peek at this month’s subscriber newsletter, send your email address to us at info@mynewswizard.com, mention this blog and we’ll send you a copy.

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

Get Your Business in the News

We’re hosting a free 45-minute informational webinar to help you earn media coverage.

If you’re working in public relations or running a business or nonprofit, our workshop is perfect for you.

The webinar is on December 16, 2013 at 11:30 AM EST.

You can register here.

We hope to see you on Dec. 16!

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

How media savvy are you?

pencil2
Pencils up! Find out how media savvy you are with the short, fun quiz below:

1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news

2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above

3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)

Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.

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Filed under Marketing, Media Relations, My News Wizard Proprietary Technology, Press Release, Public Relations, Publicity, Technology

3 tips to integrate social media and news media

socialmedia
Today, most organizations have a social media presence. Social media allows you to cultivate a group of fans or followers who are truly interested in your organization.

But if you want to extend your reach to a broader audience or even others in your industry, coverage of your organization in traditional news media can help you do exactly that.

Here are three tips to help you use social media to gain more coverage in the news media:

1. Make the right connections… and listen! Many reporters and editors are now using social media. Find journalists in news media outlets that cover your region and industry. Follow their tweets and blog posts, and know what they are writing about. Use social media to learn their interests and the types of stories they cover.

2. Become a valuable resource. Point out to a reporter if something that’s relevant to your industry or region is generating a great deal of activity on social media. The journalist may want to check it out as a potential story. But make sure the activity affects the journalist’s audience in some way.

3. Fill the news hole. Today, there are many opportunities to earn news media coverage of your organization – if you know how. Just as cable news ushered in the 24-hour news cycle in the 1990s, social media has ramped up the quantity and pace of news coverage. That means journalists need information and story ideas for their tweets and blogs. On Twitter, follow hashtags on trending topics in your industry, then take the conversation with a journalist offline by sending an email with your take on events. Point reporters to your blog (if you have one) or Facebook fan page, and be a good source of information not just on your business, but on your industry.

Coverage in the news media can expose your organization – and your message – to others who might want to follow you, purchase your product, or become involved in your effort.

And, of course, we all know that to be effective you need to reach your audience as many times as possible, using as many communication channels as possible.

What are your thoughts??

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Filed under DIY PR, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

Telling your story to investors or donors

present
Whether you’re a business or nonprofit, at some point you’ll need to tell your organization’s story to potential investors or donors. How do you most effectively do that?

Here are 3 communication tips that can help you tell your story:

  • Create a presentation that provides an overview of your business or nonprofit. Make sure your presentation is clearly organized into logical sections so that investors can easily follow. Begin with an overview, or roadmap, of your presentation. Your audience should always know where they are during your presentation. Your presentation should tell a story — such as what your organization does, who it serves, how it got started and how it has grown or evolved. Explain your vision for the future.
  • Develop a one-page backgrounder that describes what your company does, who purchases its products, etc. Include brief bios of your key management team and any advisors. Print up copies of your backgrounder, preferably in color. There’s something to be said for having an actual handout to give to potential investors or donors. But be sure to have a PDF available for download on your website.
  • Meet and greet. Face-to-face is still the best form of communication (in our humble opinion). There’s no better opportunity to connect with a potential investor or donor than by telling your story in person. Go into your meeting or networking event with a clear set of talking points that explains the advantage of investing in, or donating to, your organization.

Remember that through all of these materials you are telling a story about where you’ve been and where you’re going. If you’re trying to raise funds for a nonprofit, stress the advantages of donating. Will the donor get anything in return, such as recognition or awareness?

If you’re seeking capital for your business, make sure you include an overview of important financial information such as historical sales revenue, income, etc. as well as future sales/revenue projections.

Good luck with your pitch!

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Filed under DIY PR, Investor Relations, Presentations, Public Relations

Do you need a policy on media relations?

You may think that only larger organizations need to have a formal policy on media relations. But in reality, even smaller businesses and nonprofits can benefit from having a policy.

First, a policy clarifies procedures for working with the media. It specifies the contact person at your organization for the press, as well as who should serve as spokesperson for your organization in interviews.

For example, the contact person could be in marketing and the spokesperson could be the CEO. Or, one person could serve as both the main contact and the spokesperson.

We recommend having one point of contact so journalists or bloggers know whom to contact if they would like to speak with someone from your organization.

Second, a policy offers consistency. It helps ensure that people within your organization deliver a consistent message during media interviews. Having two people within the same organization provide a journalist with different answers in response to the same question gives an inconsistent message and shows a lack of coordination.

No matter what size your organization is, taking some time to develop a media policy is well worth the effort. It can help you develop a stronger brand in the long run, and prepare you for media coverage as your organization grows.

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Filed under DIY PR, Media Relations, Public Relations, Publicity

Are you a good spokesperson for your business?

spokesperson
Media coverage can generate greater awareness of your business and enhance your credibility (since you are being cited as an industry expert). But when the media calls, who should speak on behalf of your business?

If you have a designated communications person, that’s great. But if you’re running a small business, you probably don’t have someone dedicated just to media relations. And often, the media will want to interview you, the small business owner, anyway.

So, how do you prepare to meet the press? Follow these 3 rules to put your best foot forward:

Rule #1: Know your stuff. Because you own the business, you most likely already possess one of the most important characteristics of a good spokesperson: you know your business – and your industry – inside and out.

Rule #2: Know your audience. To whom are you speaking during the interview? You should know the audience of the media outlet. Is it a local television station that reaches the general public in your geographic region? Or is it an online trade publication that serves a more technical audience? Most importantly, know how the media outlet’s audience matches up with your customer base.

Rule #3: Know your message. What do you want your audience to remember? You should always go into a media interview with three key points that you want to communicate to your audience (and to the journalist). Emphasize those points throughout the interview by repeating them and coming back to them if necessary.

Follow these 3 rules and you should be on your way to representing your business well.

Visit our website and follow us on Twitter @MyNewsWizard.

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