Tag Archives: Press Release Services

Go inside the Wizard’s world of news…

We do our best to offer good tips on public relations here on our blog. We also have a subscriber newsletter. Our January issue is filled with tips to make news during the months of January and February.

If you’d like to take a peek at this month’s subscriber newsletter, send your email address to us at info@mynewswizard.com, mention this blog and we’ll send you a copy.

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

Get Your Business in the News

We’re hosting a free 45-minute informational webinar to help you earn media coverage.

If you’re working in public relations or running a business or nonprofit, our workshop is perfect for you.

The webinar is on December 16, 2013 at 11:30 AM EST.

You can register here.

We hope to see you on Dec. 16!

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

5 steps to get press coverage

5steps
Getting media coverage for your business or nonprofit can be difficult. Newsrooms can receive hundreds of press releases per day. How do you make yours stand out? Follow these five steps to help you get that much-coveted coverage.

1. Pick something you want to promote. Is it a product, event or cause? Is it something happening within your organization or some action you are taking?

2. Decide if you want press coverage in your local or industry media. Are you selling your product locally, or promoting something that is happening locally? Or does your outreach effort extend beyond your local region? Are you selling to the general public, or to a specialty audience (i.e., electronics manufacturers)? For specialty audiences, you’ll probably want to focus more on trade media outlets.

3. Find a news angle for your story. That means finding something to interest a journalist in your product, event, issue, etc. – whatever you are trying to publicize. Think about what makes your product or event different. For example, is your product new and does it solve a problem? Are you using some unusual materials or process to make it? Is there an interesting story behind your product? Or, are you hiring new employees (and contributing to the economy in your region)? Are you donating something valuable (including your time) to a community group? (A brief aside: For those wanting more, our main application points you to 17 different news angles – or ways to make news for your organization). When finding a news angle for your story, remember two criteria: First, your news item must be of interest to people in your region (if you want local coverage) or industry (if you want trade press). Second, you should be able to describe the effect or impact of your product, event, issue, action, etc. on your region or industry.

4. Summarize your story. You can do this in an e-mail (or better yet, a press release). Include what is happening, who is involved, where and when the story takes place, and why it is meaningful.

5. Send your story to a journalist. Send your summary or press release via e-mail to a journalist at your local or trade media who covers your region or industry. There are lots of media lists out there, but to make things easy, if you have a media outlet in mind (local or trade), look up their website and find the contact information for submitting a story. You can always call the main news desk, tell them what your story is about and ask who you should contact about covering the story. Follow up within a day or so to make sure the journalist received the info.

Write to us at info@mynewswizard.com and let us know if this helps!

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Filed under DIY PR, Media Relations, My News Wizard Proprietary Technology, News Angles, Press Release, Public Relations, Publicity