Tag Archives: Press release

Get Your Business in the News

We’re hosting a free 45-minute informational webinar to help you earn media coverage.

If you’re working in public relations or running a business or nonprofit, our workshop is perfect for you.

The webinar is on December 16, 2013 at 11:30 AM EST.

You can register here.

We hope to see you on Dec. 16!

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

How media savvy are you?

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Pencils up! Find out how media savvy you are with the short, fun quiz below:

1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news

2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above

3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)

Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.

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Filed under Marketing, Media Relations, My News Wizard Proprietary Technology, Press Release, Public Relations, Publicity, Technology

What would a PR agency do?

If you’ve ever sought media coverage of your organization, but don’t have a big budget to spend on public relations, you could always ask yourself, “What would a PR agency do?”

Well, here’s our answer:

First, they would try to find something about your business that interests a reporter. Something that is newsworthy. For example, they might tie your business to something already in the news, or find something truly interesting about your business.

Second, they would find the right reporter at your local or trade media outlet and send them a press release or an email summarizing the story about your business. They might include a list of people the reporter could interview at your business, or perhaps customers or others who have a relationship with your business.

Next, they would draft up a list of “talking points” for you to use during your interview. These are key messages about your business, product, event, etc. that you want to communicate to your audience.

Last, they might follow up with the reporter to see if he or she needs any further information for the story. So, for all you do-it-yourself business owners and nonprofit leaders out there who wear many hats, what else would you like to know?

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Filed under DIY PR, Entry Level PR, Media Relations, Press Release, Public Relations, Publicity