Tag Archives: PR professionals

Get Your Business in the News

We’re hosting a free 45-minute informational webinar to help you earn media coverage.

If you’re working in public relations or running a business or nonprofit, our workshop is perfect for you.

The webinar is on December 16, 2013 at 11:30 AM EST.

You can register here.

We hope to see you on Dec. 16!

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

How media savvy are you?

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Pencils up! Find out how media savvy you are with the short, fun quiz below:

1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news

2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above

3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)

Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.

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Filed under Marketing, Media Relations, My News Wizard Proprietary Technology, Press Release, Public Relations, Publicity, Technology

3 tips to integrate social media and news media

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Today, most organizations have a social media presence. Social media allows you to cultivate a group of fans or followers who are truly interested in your organization.

But if you want to extend your reach to a broader audience or even others in your industry, coverage of your organization in traditional news media can help you do exactly that.

Here are three tips to help you use social media to gain more coverage in the news media:

1. Make the right connections… and listen! Many reporters and editors are now using social media. Find journalists in news media outlets that cover your region and industry. Follow their tweets and blog posts, and know what they are writing about. Use social media to learn their interests and the types of stories they cover.

2. Become a valuable resource. Point out to a reporter if something that’s relevant to your industry or region is generating a great deal of activity on social media. The journalist may want to check it out as a potential story. But make sure the activity affects the journalist’s audience in some way.

3. Fill the news hole. Today, there are many opportunities to earn news media coverage of your organization – if you know how. Just as cable news ushered in the 24-hour news cycle in the 1990s, social media has ramped up the quantity and pace of news coverage. That means journalists need information and story ideas for their tweets and blogs. On Twitter, follow hashtags on trending topics in your industry, then take the conversation with a journalist offline by sending an email with your take on events. Point reporters to your blog (if you have one) or Facebook fan page, and be a good source of information not just on your business, but on your industry.

Coverage in the news media can expose your organization – and your message – to others who might want to follow you, purchase your product, or become involved in your effort.

And, of course, we all know that to be effective you need to reach your audience as many times as possible, using as many communication channels as possible.

What are your thoughts??

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Filed under DIY PR, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

Street smarts or book smarts?

streetsmarts
Many public relations students and new professionals ponder the question, “Should I go to graduate school or get more work experience?”

Essentially, the answer comes down to this: Which is more valuable?

The fact is, both are crucial to success. Let’s start with street smarts. PR, like journalism, is a deadline-driven environment. Public relations professionals often work in a fast-paced environment. On any given day, they are posting comments on their company’s social media sites, fielding questions from the news media, updating their website, and performing many other tasks.

In PR, sometimes you have to react quickly to events of the day. The more experience you have, the better your instincts for finding PR opportunities, as well as managing risks to your company’s reputation.

Experience prepares you to survive and thrive in this fast-paced environment. It gives you the wisdom, judgment and intuition needed to know when – and how – to react to events of the day.

Book smarts, or education, is equally important. In order to thrive in PR, you need both higher-order thinking and technical skills. By that we mean you need to develop the critical thinking and problem-solving skills needed to analyze a situation, think through alternatives, and make sound decisions.

You also must develop specific technical skills, such as multimedia storytelling and writing for various types of platforms (i.e., the web, newsletters, etc.). A good education can help you become a better writer and editor, and help you learn to write for different audiences.

Education can also expose you to some of the best thinking in your profession.

The bottom line: PR and communications are constantly evolving. Both education and experience can play a huge role in your success.

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Filed under Entry Level PR, Media Relations, Public Relations, Social Media

Where does publicity (and PR) fit into the marketing mix?

Planned Obsolescence - New Product Stands Out
Marketing is more complicated than ever. From search engine optimization to content marketing and traditional advertising, opportunities to communicate key messages to your target audience abound.

Where does news media publicity fit into the marketing mix?

Just like social media, working with the news media is one way of getting your message out. A well-placed feature or news article can increase awareness of your organization or product.

Like other marketing vehicles, news media coverage can be very broad or segmented, depending on the media outlet.

In addition, so-called earned media coverage can help you build credibility and develop a strong brand. It doesn’t shout out, “Look at me!” in a way that other forms of promotion might. And media coverage can come at a lower financial cost than advertising, promotions, direct mail, etc.

But remember that as part of their story about your organization or product, reporters will often call customers or others in your industry for comment. What they say about you can shape the story.

That’s why good public relations — distinct from publicity — is so important. Ongoing communication with your customers, vendors, suppliers and others (keeping them informed of new developments and responding to their concerns) can help solidify a good reputation and ensure that when a journalist calls, others say positive things about your organization.

That is one of the best ways to market your organization.

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Filed under Branding, DIY PR, Marketing, Media Relations, Public Relations, Publicity, Social Media

Do you need a policy on media relations?

You may think that only larger organizations need to have a formal policy on media relations. But in reality, even smaller businesses and nonprofits can benefit from having a policy.

First, a policy clarifies procedures for working with the media. It specifies the contact person at your organization for the press, as well as who should serve as spokesperson for your organization in interviews.

For example, the contact person could be in marketing and the spokesperson could be the CEO. Or, one person could serve as both the main contact and the spokesperson.

We recommend having one point of contact so journalists or bloggers know whom to contact if they would like to speak with someone from your organization.

Second, a policy offers consistency. It helps ensure that people within your organization deliver a consistent message during media interviews. Having two people within the same organization provide a journalist with different answers in response to the same question gives an inconsistent message and shows a lack of coordination.

No matter what size your organization is, taking some time to develop a media policy is well worth the effort. It can help you develop a stronger brand in the long run, and prepare you for media coverage as your organization grows.

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Filed under DIY PR, Media Relations, Public Relations, Publicity

What would a PR agency do?

If you’ve ever sought media coverage of your organization, but don’t have a big budget to spend on public relations, you could always ask yourself, “What would a PR agency do?”

Well, here’s our answer:

First, they would try to find something about your business that interests a reporter. Something that is newsworthy. For example, they might tie your business to something already in the news, or find something truly interesting about your business.

Second, they would find the right reporter at your local or trade media outlet and send them a press release or an email summarizing the story about your business. They might include a list of people the reporter could interview at your business, or perhaps customers or others who have a relationship with your business.

Next, they would draft up a list of “talking points” for you to use during your interview. These are key messages about your business, product, event, etc. that you want to communicate to your audience.

Last, they might follow up with the reporter to see if he or she needs any further information for the story. So, for all you do-it-yourself business owners and nonprofit leaders out there who wear many hats, what else would you like to know?

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Filed under DIY PR, Entry Level PR, Media Relations, Press Release, Public Relations, Publicity