Tag Archives: communications professionals

Street smarts or book smarts?

Many public relations students and new professionals ponder the question, “Should I go to graduate school or get more work experience?”

Essentially, the answer comes down to this: Which is more valuable?

The fact is, both are crucial to success. Let’s start with street smarts. PR, like journalism, is a deadline-driven environment. Public relations professionals often work in a fast-paced environment. On any given day, they are posting comments on their company’s social media sites, fielding questions from the news media, updating their website, and performing many other tasks.

In PR, sometimes you have to react quickly to events of the day. The more experience you have, the better your instincts for finding PR opportunities, as well as managing risks to your company’s reputation.

Experience prepares you to survive and thrive in this fast-paced environment. It gives you the wisdom, judgment and intuition needed to know when – and how – to react to events of the day.

Book smarts, or education, is equally important. In order to thrive in PR, you need both higher-order thinking and technical skills. By that we mean you need to develop the critical thinking and problem-solving skills needed to analyze a situation, think through alternatives, and make sound decisions.

You also must develop specific technical skills, such as multimedia storytelling and writing for various types of platforms (i.e., the web, newsletters, etc.). A good education can help you become a better writer and editor, and help you learn to write for different audiences.

Education can also expose you to some of the best thinking in your profession.

The bottom line: PR and communications are constantly evolving. Both education and experience can play a huge role in your success.


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Filed under Entry Level PR, Media Relations, Public Relations, Social Media

Allow us to introduce ourselves…

Before we delve too deeply into this blog, we probably should have a brief post explaining what we do.

So, what exactly is My News Wizard? We promise to make this quick.

My News Wizard is a web-based application that offers businesses and nonprofits the ability to create and evaluate a news media publicity idea to promote their organization.

We help you understand the types of stories the news media cover so that you can make news for your organization — and we give you a “Newsworthiness Score” for your publicity idea.

We think it’s a pretty unique concept — we’ve applied for a patent on our technology. (But then again, we’re biased.)

We developed My News Wizard to help people working in communications do better in their jobs, to help businesses and entrepreneurs earn publicity and succeed, and to help nonprofits promote their events, causes, and raise awareness of their fundraising activities.

The technology allows you — the person who knows your organization the best — to come up with your own publicity ideas.

If you think coverage of your organization in your local or trade media would help you succeed, if you’re on a tight budget and you’re a do-it-yourself person when it comes to PR, we hope you’ll check out the tools and technologies we offer.

Ok, enough said.

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Filed under Innovation, Media Relations, My News Wizard Proprietary Technology, Public Relations, Social Media, Technology