Tag Archives: Communications professional

Get Your Business in the News

We’re hosting a free 45-minute informational webinar to help you earn media coverage.

If you’re working in public relations or running a business or nonprofit, our workshop is perfect for you.

The webinar is on December 16, 2013 at 11:30 AM EST.

You can register here.

We hope to see you on Dec. 16!


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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

How media savvy are you?

Pencils up! Find out how media savvy you are with the short, fun quiz below:

1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news

2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above

3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)

Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.

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Filed under Marketing, Media Relations, My News Wizard Proprietary Technology, Press Release, Public Relations, Publicity, Technology

On Writing Well…

Ok, we know that title is already taken by a famous book written by William Zinsser.  But if you’re trying to promote your business or nonprofit and want to put your best foot forward, or if you’re an aspiring communications pro, you must write well.  Period.

Virtually everything you do in communications requires writing (or speaking) skills. So, before you start writing that press release, letter to the editor, or memo, here are some tips:

  • Get your best ideas on the page first before worrying about constructing perfect sentences.
  • Organize your thoughts into a coherent and logical flow. Select three main points you want to make. Build your paragraphs around these points, filling in supporting details and information.
  • Begin with a strong opening sentence or statement – or even a question – to attract the reader’s attention.
  • Use transitions to signal the movement from one topic to the next.
  • End by reinforcing your most important points and leaving the audience with something to remember.

A few final thoughts: Use the active voice and action verbs as much as possible. Try to draw a picture in your audience’s mind. Create suspense or intrigue, if you can.  Last (not to sound like your high school English teacher), use good grammar and punctuation… and spell-check!

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Filed under Media Relations, Public Relations, Social Media