Category Archives: Technology

How media savvy are you?

Pencils up! Find out how media savvy you are with the short, fun quiz below:

1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news

2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above

3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)

Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.


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Filed under Marketing, Media Relations, My News Wizard Proprietary Technology, Press Release, Public Relations, Publicity, Technology

Allow us to introduce ourselves…

Before we delve too deeply into this blog, we probably should have a brief post explaining what we do.

So, what exactly is My News Wizard? We promise to make this quick.

My News Wizard is a web-based application that offers businesses and nonprofits the ability to create and evaluate a news media publicity idea to promote their organization.

We help you understand the types of stories the news media cover so that you can make news for your organization — and we give you a “Newsworthiness Score” for your publicity idea.

We think it’s a pretty unique concept — we’ve applied for a patent on our technology. (But then again, we’re biased.)

We developed My News Wizard to help people working in communications do better in their jobs, to help businesses and entrepreneurs earn publicity and succeed, and to help nonprofits promote their events, causes, and raise awareness of their fundraising activities.

The technology allows you — the person who knows your organization the best — to come up with your own publicity ideas.

If you think coverage of your organization in your local or trade media would help you succeed, if you’re on a tight budget and you’re a do-it-yourself person when it comes to PR, we hope you’ll check out the tools and technologies we offer.

Ok, enough said.

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Filed under Innovation, Media Relations, My News Wizard Proprietary Technology, Public Relations, Social Media, Technology