Category Archives: Social Media

Go inside the Wizard’s world of news…

We do our best to offer good tips on public relations here on our blog. We also have a subscriber newsletter. Our January issue is filled with tips to make news during the months of January and February.

If you’d like to take a peek at this month’s subscriber newsletter, send your email address to us at info@mynewswizard.com, mention this blog and we’ll send you a copy.

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

Get Your Business in the News

We’re hosting a free 45-minute informational webinar to help you earn media coverage.

If you’re working in public relations or running a business or nonprofit, our workshop is perfect for you.

The webinar is on December 16, 2013 at 11:30 AM EST.

You can register here.

We hope to see you on Dec. 16!

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

3 tips to integrate social media and news media

socialmedia
Today, most organizations have a social media presence. Social media allows you to cultivate a group of fans or followers who are truly interested in your organization.

But if you want to extend your reach to a broader audience or even others in your industry, coverage of your organization in traditional news media can help you do exactly that.

Here are three tips to help you use social media to gain more coverage in the news media:

1. Make the right connections… and listen! Many reporters and editors are now using social media. Find journalists in news media outlets that cover your region and industry. Follow their tweets and blog posts, and know what they are writing about. Use social media to learn their interests and the types of stories they cover.

2. Become a valuable resource. Point out to a reporter if something that’s relevant to your industry or region is generating a great deal of activity on social media. The journalist may want to check it out as a potential story. But make sure the activity affects the journalist’s audience in some way.

3. Fill the news hole. Today, there are many opportunities to earn news media coverage of your organization – if you know how. Just as cable news ushered in the 24-hour news cycle in the 1990s, social media has ramped up the quantity and pace of news coverage. That means journalists need information and story ideas for their tweets and blogs. On Twitter, follow hashtags on trending topics in your industry, then take the conversation with a journalist offline by sending an email with your take on events. Point reporters to your blog (if you have one) or Facebook fan page, and be a good source of information not just on your business, but on your industry.

Coverage in the news media can expose your organization – and your message – to others who might want to follow you, purchase your product, or become involved in your effort.

And, of course, we all know that to be effective you need to reach your audience as many times as possible, using as many communication channels as possible.

What are your thoughts??

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Filed under DIY PR, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

Street smarts or book smarts?

streetsmarts
Many public relations students and new professionals ponder the question, “Should I go to graduate school or get more work experience?”

Essentially, the answer comes down to this: Which is more valuable?

The fact is, both are crucial to success. Let’s start with street smarts. PR, like journalism, is a deadline-driven environment. Public relations professionals often work in a fast-paced environment. On any given day, they are posting comments on their company’s social media sites, fielding questions from the news media, updating their website, and performing many other tasks.

In PR, sometimes you have to react quickly to events of the day. The more experience you have, the better your instincts for finding PR opportunities, as well as managing risks to your company’s reputation.

Experience prepares you to survive and thrive in this fast-paced environment. It gives you the wisdom, judgment and intuition needed to know when – and how – to react to events of the day.

Book smarts, or education, is equally important. In order to thrive in PR, you need both higher-order thinking and technical skills. By that we mean you need to develop the critical thinking and problem-solving skills needed to analyze a situation, think through alternatives, and make sound decisions.

You also must develop specific technical skills, such as multimedia storytelling and writing for various types of platforms (i.e., the web, newsletters, etc.). A good education can help you become a better writer and editor, and help you learn to write for different audiences.

Education can also expose you to some of the best thinking in your profession.

The bottom line: PR and communications are constantly evolving. Both education and experience can play a huge role in your success.

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Filed under Entry Level PR, Media Relations, Public Relations, Social Media

Where does publicity (and PR) fit into the marketing mix?

Planned Obsolescence - New Product Stands Out
Marketing is more complicated than ever. From search engine optimization to content marketing and traditional advertising, opportunities to communicate key messages to your target audience abound.

Where does news media publicity fit into the marketing mix?

Just like social media, working with the news media is one way of getting your message out. A well-placed feature or news article can increase awareness of your organization or product.

Like other marketing vehicles, news media coverage can be very broad or segmented, depending on the media outlet.

In addition, so-called earned media coverage can help you build credibility and develop a strong brand. It doesn’t shout out, “Look at me!” in a way that other forms of promotion might. And media coverage can come at a lower financial cost than advertising, promotions, direct mail, etc.

But remember that as part of their story about your organization or product, reporters will often call customers or others in your industry for comment. What they say about you can shape the story.

That’s why good public relations — distinct from publicity — is so important. Ongoing communication with your customers, vendors, suppliers and others (keeping them informed of new developments and responding to their concerns) can help solidify a good reputation and ensure that when a journalist calls, others say positive things about your organization.

That is one of the best ways to market your organization.

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Filed under Branding, DIY PR, Marketing, Media Relations, Public Relations, Publicity, Social Media

Building media relationships…

building

For all of you businesspeople, fundraisers, sales and communications professionals out there, you know that in order to be successful you must do one thing really well: Build relationships.

The same is true in generating media coverage for your organization. It takes time to build relationships with journalists. But when you do, the rewards can be great. Here’s some advice to start building relationships with journalists:

Learn who covers your industry for your regional and trade media. Local print reporters often have so-called “beats” such as business, health and fitness, arts, sports, and so on. Find out who is writing about your area of expertise and follow their stories.

While some television stations have beat reporters, most broadcast media rely more on “general assignment” reporters — meaning that one day they may be covering a court room trial and the next they may be covering a fire. Regardless, be familiar who covers what topics in your local media. The same holds true for trade media. Know the major trade media outlets in your industry. Keep an eye out for who covers topics that relate to your business.

Once you have identified journalists of interest, read or watch their stories and follow them on Twitter. Keep an eye on the kinds of stories they cover and what topics interest them. This will help you tailor your media outreach efforts toward the right reporter.

Building relationships in any endeavor takes time. Begin the process with reporters by passing along items of interest, providing information about your industry, and letting them know that you’re willing to offer comment on breaking news in your industry.

Over time, the journalists you reach out to may call on you to provide context on developments in your industry. In the process, you will not only build relationships, but awareness of your organization and its efforts.

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Filed under DIY PR, Entry Level PR, Media Relations, Public Relations, Publicity, Social Media

A recipe for getting your message out

The Daily News

What is the right mix of social and traditional media to use in public relations outreach?

Should you forgo news media in favor of communicating through social media? Can a tweet or Facebook post replace a news release?

The answer comes down to one simple factor: reaching your audience.

PR, marketing and communications professionals all want to deliver specific messages to their audience. They then want their audience to understand, remember, and act on those messages.

Will you reach every potential customer, donor, stakeholder, business partner, taxpayer, etc. using just one channel of communications? Probably not.

Do most organizations have the reach they need on social media to communicate with the constituencies that are important to them? How effectively you reach your audience via social media depends in large part on the size and composition of your following, as well as your ability to get retweets, likes and other interactions. Reaching an audience through social media can be hit or miss, but when you do, social media gives you the ability to interact with your audience online.

Traditional news media outlets still have the audience and credibility. Look at the number of Twitter followers for CNN Breaking News (over 13 million), The New York Times (more than 9 million), Wall Street Journal (greater than 3 million), and the Washington Post (over 2 million). That does not include the number of people who read these news outlets in print and online.The best communications programs use a mix of vehicles to communicate.

So the next time you’re looking to get the word out, go ahead and throw some social and traditional media into your communications blender, mix, and serve.

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