Category Archives: Press Release

Go inside the Wizard’s world of news…

We do our best to offer good tips on public relations here on our blog. We also have a subscriber newsletter. Our January issue is filled with tips to make news during the months of January and February.

If you’d like to take a peek at this month’s subscriber newsletter, send your email address to us at info@mynewswizard.com, mention this blog and we’ll send you a copy.

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

Get Your Business in the News

We’re hosting a free 45-minute informational webinar to help you earn media coverage.

If you’re working in public relations or running a business or nonprofit, our workshop is perfect for you.

The webinar is on December 16, 2013 at 11:30 AM EST.

You can register here.

We hope to see you on Dec. 16!

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

How media savvy are you?

pencil2
Pencils up! Find out how media savvy you are with the short, fun quiz below:

1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news

2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above

3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)

Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.

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Filed under Marketing, Media Relations, My News Wizard Proprietary Technology, Press Release, Public Relations, Publicity, Technology

How to make news for your business…

Television Studio

We have some special advice for our Facebook fans who would like to obtain some favorable coverage of their business in their local news media.

Now that we are in November, several major holidays occur over the next two months. This marks a great time to tie your business – or your product – to the season. Need examples? Here are three:

  • Running a travel business? Call (or email) the features editor at your local newspaper and pitch a story about popular travel destinations for the holidays. Better yet, why not go for something unique and point out a place that’s off-the-beaten-path: the perfect place to go for the couple that wants to get away from it all during the holidays.
  • Selling jewelry? Do you have a unique piece of jewelry that has a story behind it? If so, call or email a business reporter at your local television news and explain why a particular piece of jewelry makes a unique holiday gift. What makes a piece of jewelry unique? Ask yourself these questions: Is there a history to the jewelry that would resonate with people in your region? Are the raw materials environmentally friendly? If none of these apply, is there a particular type of jewelry that is extremely popular right now? Can you explain why? If so, you may have the makings of a good story.
  • Are you a fitness expert, counselor or life coach? New Year’s is just around the corner. Call the health reporter at your local news station or the lifestyles or features editor at your hometown newspaper and pitch a story on New Year’s resolutions. Why do most people not keep them? What can someone do to increase the chances that they will stick to their resolution? What types of things should people be doing to start anew (from a work, family, diet, exercise or social perspective) at the start of a new year?
  • Keep in mind that your story pitch can’t come across as blatantly self-promotional, or else the media won’t be interested. How do you avoid that? Just be other-centered when you pitch the story. That means think about how the story you’d like to see in print, online or on TV affects others in your region. Make sure you explain that connection to a reporter.

    Make this the season to get your business some media coverage and hopefully some new customers. Even if you don’t get coverage, just by sending that email or making a phone call, you’ve put yourself on the radar screen of your local media. Sometime over the next few weeks is a great time to make that connection!

    Find us on Facebook at https://www.facebook.com/pages/My-News-Wizard/217711711701595.

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    Filed under Branding, DIY PR, Marketing, Media Relations, News Angles, Press Release, Public Relations, Publicity

    3 tips to integrate social media and news media

    socialmedia
    Today, most organizations have a social media presence. Social media allows you to cultivate a group of fans or followers who are truly interested in your organization.

    But if you want to extend your reach to a broader audience or even others in your industry, coverage of your organization in traditional news media can help you do exactly that.

    Here are three tips to help you use social media to gain more coverage in the news media:

    1. Make the right connections… and listen! Many reporters and editors are now using social media. Find journalists in news media outlets that cover your region and industry. Follow their tweets and blog posts, and know what they are writing about. Use social media to learn their interests and the types of stories they cover.

    2. Become a valuable resource. Point out to a reporter if something that’s relevant to your industry or region is generating a great deal of activity on social media. The journalist may want to check it out as a potential story. But make sure the activity affects the journalist’s audience in some way.

    3. Fill the news hole. Today, there are many opportunities to earn news media coverage of your organization – if you know how. Just as cable news ushered in the 24-hour news cycle in the 1990s, social media has ramped up the quantity and pace of news coverage. That means journalists need information and story ideas for their tweets and blogs. On Twitter, follow hashtags on trending topics in your industry, then take the conversation with a journalist offline by sending an email with your take on events. Point reporters to your blog (if you have one) or Facebook fan page, and be a good source of information not just on your business, but on your industry.

    Coverage in the news media can expose your organization – and your message – to others who might want to follow you, purchase your product, or become involved in your effort.

    And, of course, we all know that to be effective you need to reach your audience as many times as possible, using as many communication channels as possible.

    What are your thoughts??

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    Filed under DIY PR, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

    What would a PR agency do?

    If you’ve ever sought media coverage of your organization, but don’t have a big budget to spend on public relations, you could always ask yourself, “What would a PR agency do?”

    Well, here’s our answer:

    First, they would try to find something about your business that interests a reporter. Something that is newsworthy. For example, they might tie your business to something already in the news, or find something truly interesting about your business.

    Second, they would find the right reporter at your local or trade media outlet and send them a press release or an email summarizing the story about your business. They might include a list of people the reporter could interview at your business, or perhaps customers or others who have a relationship with your business.

    Next, they would draft up a list of “talking points” for you to use during your interview. These are key messages about your business, product, event, etc. that you want to communicate to your audience.

    Last, they might follow up with the reporter to see if he or she needs any further information for the story. So, for all you do-it-yourself business owners and nonprofit leaders out there who wear many hats, what else would you like to know?

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    Filed under DIY PR, Entry Level PR, Media Relations, Press Release, Public Relations, Publicity

    5 steps to get press coverage

    5steps
    Getting media coverage for your business or nonprofit can be difficult. Newsrooms can receive hundreds of press releases per day. How do you make yours stand out? Follow these five steps to help you get that much-coveted coverage.

    1. Pick something you want to promote. Is it a product, event or cause? Is it something happening within your organization or some action you are taking?

    2. Decide if you want press coverage in your local or industry media. Are you selling your product locally, or promoting something that is happening locally? Or does your outreach effort extend beyond your local region? Are you selling to the general public, or to a specialty audience (i.e., electronics manufacturers)? For specialty audiences, you’ll probably want to focus more on trade media outlets.

    3. Find a news angle for your story. That means finding something to interest a journalist in your product, event, issue, etc. – whatever you are trying to publicize. Think about what makes your product or event different. For example, is your product new and does it solve a problem? Are you using some unusual materials or process to make it? Is there an interesting story behind your product? Or, are you hiring new employees (and contributing to the economy in your region)? Are you donating something valuable (including your time) to a community group? (A brief aside: For those wanting more, our main application points you to 17 different news angles – or ways to make news for your organization). When finding a news angle for your story, remember two criteria: First, your news item must be of interest to people in your region (if you want local coverage) or industry (if you want trade press). Second, you should be able to describe the effect or impact of your product, event, issue, action, etc. on your region or industry.

    4. Summarize your story. You can do this in an e-mail (or better yet, a press release). Include what is happening, who is involved, where and when the story takes place, and why it is meaningful.

    5. Send your story to a journalist. Send your summary or press release via e-mail to a journalist at your local or trade media who covers your region or industry. There are lots of media lists out there, but to make things easy, if you have a media outlet in mind (local or trade), look up their website and find the contact information for submitting a story. You can always call the main news desk, tell them what your story is about and ask who you should contact about covering the story. Follow up within a day or so to make sure the journalist received the info.

    Write to us at info@mynewswizard.com and let us know if this helps!

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    Filed under DIY PR, Media Relations, My News Wizard Proprietary Technology, News Angles, Press Release, Public Relations, Publicity