Category Archives: My News Wizard Proprietary Technology

How media savvy are you?

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Pencils up! Find out how media savvy you are with the short, fun quiz below:

1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news

2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above

3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)

Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.

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Filed under Marketing, Media Relations, My News Wizard Proprietary Technology, Press Release, Public Relations, Publicity, Technology

5 steps to get press coverage

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Getting media coverage for your business or nonprofit can be difficult. Newsrooms can receive hundreds of press releases per day. How do you make yours stand out? Follow these five steps to help you get that much-coveted coverage.

1. Pick something you want to promote. Is it a product, event or cause? Is it something happening within your organization or some action you are taking?

2. Decide if you want press coverage in your local or industry media. Are you selling your product locally, or promoting something that is happening locally? Or does your outreach effort extend beyond your local region? Are you selling to the general public, or to a specialty audience (i.e., electronics manufacturers)? For specialty audiences, you’ll probably want to focus more on trade media outlets.

3. Find a news angle for your story. That means finding something to interest a journalist in your product, event, issue, etc. – whatever you are trying to publicize. Think about what makes your product or event different. For example, is your product new and does it solve a problem? Are you using some unusual materials or process to make it? Is there an interesting story behind your product? Or, are you hiring new employees (and contributing to the economy in your region)? Are you donating something valuable (including your time) to a community group? (A brief aside: For those wanting more, our main application points you to 17 different news angles – or ways to make news for your organization). When finding a news angle for your story, remember two criteria: First, your news item must be of interest to people in your region (if you want local coverage) or industry (if you want trade press). Second, you should be able to describe the effect or impact of your product, event, issue, action, etc. on your region or industry.

4. Summarize your story. You can do this in an e-mail (or better yet, a press release). Include what is happening, who is involved, where and when the story takes place, and why it is meaningful.

5. Send your story to a journalist. Send your summary or press release via e-mail to a journalist at your local or trade media who covers your region or industry. There are lots of media lists out there, but to make things easy, if you have a media outlet in mind (local or trade), look up their website and find the contact information for submitting a story. You can always call the main news desk, tell them what your story is about and ask who you should contact about covering the story. Follow up within a day or so to make sure the journalist received the info.

Write to us at info@mynewswizard.com and let us know if this helps!

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Filed under DIY PR, Media Relations, My News Wizard Proprietary Technology, News Angles, Press Release, Public Relations, Publicity

Allow us to introduce ourselves…

Before we delve too deeply into this blog, we probably should have a brief post explaining what we do.

So, what exactly is My News Wizard? We promise to make this quick.

My News Wizard is a web-based application that offers businesses and nonprofits the ability to create and evaluate a news media publicity idea to promote their organization.

We help you understand the types of stories the news media cover so that you can make news for your organization — and we give you a “Newsworthiness Score” for your publicity idea.

We think it’s a pretty unique concept — we’ve applied for a patent on our technology. (But then again, we’re biased.)

We developed My News Wizard to help people working in communications do better in their jobs, to help businesses and entrepreneurs earn publicity and succeed, and to help nonprofits promote their events, causes, and raise awareness of their fundraising activities.

The technology allows you — the person who knows your organization the best — to come up with your own publicity ideas.

If you think coverage of your organization in your local or trade media would help you succeed, if you’re on a tight budget and you’re a do-it-yourself person when it comes to PR, we hope you’ll check out the tools and technologies we offer.

Ok, enough said.

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Filed under Innovation, Media Relations, My News Wizard Proprietary Technology, Public Relations, Social Media, Technology