We have some special advice for our Facebook fans who would like to obtain some favorable coverage of their business in their local news media.
Now that we are in November, several major holidays occur over the next two months. This marks a great time to tie your business – or your product – to the season. Need examples? Here are three:
Keep in mind that your story pitch can’t come across as blatantly self-promotional, or else the media won’t be interested. How do you avoid that? Just be other-centered when you pitch the story. That means think about how the story you’d like to see in print, online or on TV affects others in your region. Make sure you explain that connection to a reporter.
Make this the season to get your business some media coverage and hopefully some new customers. Even if you don’t get coverage, just by sending that email or making a phone call, you’ve put yourself on the radar screen of your local media. Sometime over the next few weeks is a great time to make that connection!
Find us on Facebook at https://www.facebook.com/pages/My-News-Wizard/217711711701595.