We have some special advice for our Facebook fans who would like to obtain some favorable coverage of their business in their local news media.
Now that we are in November, several major holidays occur over the next two months. This marks a great time to tie your business – or your product – to the season. Need examples? Here are three:
Running a travel business? Call (or email) the features editor at your local newspaper and pitch a story about popular travel destinations for the holidays. Better yet, why not go for something unique and point out a place that’s off-the-beaten-path: the perfect place to go for the couple that wants to get away from it all during the holidays.
Selling jewelry? Do you have a unique piece of jewelry that has a story behind it? If so, call or email a business reporter at your local television news and explain why a particular piece of jewelry makes a unique holiday gift. What makes a piece of jewelry unique? Ask yourself these questions: Is there a history to the jewelry that would resonate with people in your region? Are the raw materials environmentally friendly? If none of these apply, is there a particular type of jewelry that is extremely popular right now? Can you explain why? If so, you may have the makings of a good story.
Are you a fitness expert, counselor or life coach? New Year’s is just around the corner. Call the health reporter at your local news station or the lifestyles or features editor at your hometown newspaper and pitch a story on New Year’s resolutions. Why do most people not keep them? What can someone do to increase the chances that they will stick to their resolution? What types of things should people be doing to start anew (from a work, family, diet, exercise or social perspective) at the start of a new year?
Keep in mind that your story pitch can’t come across as blatantly self-promotional, or else the media won’t be interested. How do you avoid that? Just be other-centered when you pitch the story. That means think about how the story you’d like to see in print, online or on TV affects others in your region. Make sure you explain that connection to a reporter.
Make this the season to get your business some media coverage and hopefully some new customers. Even if you don’t get coverage, just by sending that email or making a phone call, you’ve put yourself on the radar screen of your local media. Sometime over the next few weeks is a great time to make that connection!
Find us on Facebook at https://www.facebook.com/pages/My-News-Wizard/217711711701595.