If you’ve ever sought media coverage of your organization, but don’t have a big budget to spend on public relations, you could always ask yourself, “What would a PR agency do?”
Well, here’s our answer:
First, they would try to find something about your business that interests a reporter. Something that is newsworthy. For example, they might tie your business to something already in the news, or find something truly interesting about your business.
Second, they would find the right reporter at your local or trade media outlet and send them a press release or an email summarizing the story about your business. They might include a list of people the reporter could interview at your business, or perhaps customers or others who have a relationship with your business.
Next, they would draft up a list of “talking points” for you to use during your interview. These are key messages about your business, product, event, etc. that you want to communicate to your audience.
Last, they might follow up with the reporter to see if he or she needs any further information for the story. So, for all you do-it-yourself business owners and nonprofit leaders out there who wear many hats, what else would you like to know?