Business and nonprofit leaders must know how to react in a crisis, especially if the crisis is public. In fact, how you respond to a crisis can be more important than the crisis itself. But a crisis presents unique communication challenges. Events happen quickly. The pace of communications can be swift.
Your organization should be the best source of information about what is happening. Honesty and transparency should be your guiding communication principles. You can anticipate how you might react in a crisis. Our latest info-graphic provides tips for communicating in a crisis. Keep this handy and hopefully, you will never need it.