Pencils up! Find out how media savvy you are with the short, fun quiz below:
1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news
2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above
3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)
Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.
We have some special advice for our Facebook fans who would like to obtain some favorable coverage of their business in their local news media.
Now that we are in November, several major holidays occur over the next two months. This marks a great time to tie your business – or your product – to the season. Need examples? Here are three:
Running a travel business? Call (or email) the features editor at your local newspaper and pitch a story about popular travel destinations for the holidays. Better yet, why not go for something unique and point out a place that’s off-the-beaten-path: the perfect place to go for the couple that wants to get away from it all during the holidays.
Selling jewelry? Do you have a unique piece of jewelry that has a story behind it? If so, call or email a business reporter at your local television news and explain why a particular piece of jewelry makes a unique holiday gift. What makes a piece of jewelry unique? Ask yourself these questions: Is there a history to the jewelry that would resonate with people in your region? Are the raw materials environmentally friendly? If none of these apply, is there a particular type of jewelry that is extremely popular right now? Can you explain why? If so, you may have the makings of a good story.
Are you a fitness expert, counselor or life coach? New Year’s is just around the corner. Call the health reporter at your local news station or the lifestyles or features editor at your hometown newspaper and pitch a story on New Year’s resolutions. Why do most people not keep them? What can someone do to increase the chances that they will stick to their resolution? What types of things should people be doing to start anew (from a work, family, diet, exercise or social perspective) at the start of a new year?
Keep in mind that your story pitch can’t come across as blatantly self-promotional, or else the media won’t be interested. How do you avoid that? Just be other-centered when you pitch the story. That means think about how the story you’d like to see in print, online or on TV affects others in your region. Make sure you explain that connection to a reporter.
Make this the season to get your business some media coverage and hopefully some new customers. Even if you don’t get coverage, just by sending that email or making a phone call, you’ve put yourself on the radar screen of your local media. Sometime over the next few weeks is a great time to make that connection!
Find us on Facebook at https://www.facebook.com/pages/My-News-Wizard/217711711701595.
Whether you’re a business or nonprofit, at some point you’ll need to tell your organization’s story to potential investors or donors. How do you most effectively do that?
Here are 3 communication tips that can help you tell your story:
- Create a presentation that provides an overview of your business or nonprofit. Make sure your presentation is clearly organized into logical sections so that investors can easily follow. Begin with an overview, or roadmap, of your presentation. Your audience should always know where they are during your presentation. Your presentation should tell a story — such as what your organization does, who it serves, how it got started and how it has grown or evolved. Explain your vision for the future.
- Develop a one-page backgrounder that describes what your company does, who purchases its products, etc. Include brief bios of your key management team and any advisors. Print up copies of your backgrounder, preferably in color. There’s something to be said for having an actual handout to give to potential investors or donors. But be sure to have a PDF available for download on your website.
- Meet and greet. Face-to-face is still the best form of communication (in our humble opinion). There’s no better opportunity to connect with a potential investor or donor than by telling your story in person. Go into your meeting or networking event with a clear set of talking points that explains the advantage of investing in, or donating to, your organization.
Remember that through all of these materials you are telling a story about where you’ve been and where you’re going. If you’re trying to raise funds for a nonprofit, stress the advantages of donating. Will the donor get anything in return, such as recognition or awareness?
If you’re seeking capital for your business, make sure you include an overview of important financial information such as historical sales revenue, income, etc. as well as future sales/revenue projections.
Good luck with your pitch!