Go inside the Wizard’s world of news…

We do our best to offer good tips on public relations here on our blog. We also have a subscriber newsletter. Our January issue is filled with tips to make news during the months of January and February.

If you’d like to take a peek at this month’s subscriber newsletter, send your email address to us at info@mynewswizard.com, mention this blog and we’ll send you a copy.

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Filed under Branding, Investor Relations, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

Happy holidays…

Wizard_Holiday

Whether you are doing some last-minute shopping, preparing for guests, wrapping gifts, traveling or spending time with loved ones, we wish you a joyous holiday season.

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Get Your Business in the News

We’re hosting a free 45-minute informational webinar to help you earn media coverage.

If you’re working in public relations or running a business or nonprofit, our workshop is perfect for you.

The webinar is on December 16, 2013 at 11:30 AM EST.

You can register here.

We hope to see you on Dec. 16!

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How media savvy are you?

pencil2
Pencils up! Find out how media savvy you are with the short, fun quiz below:

1. In order to earn media coverage for your organization, you should:
(a) Start your own TV station
(b) Conduct a publicity stunt
(c) Offer real news

2. The best way to earn credibility with the media is to:
(a) Return calls promptly
(b) Provide accurate information
(c) Deliver great sound bites
(d) All of the above
(e) None of the above

3. Which of the following can help you evaluate whether your story idea is newsworthy:
(a) If your boss gives you the thumbs up to issue a news release
(b) If a reporter hangs up on you during your story pitch
(c) A Newsworthiness Score from My News Wizard
(d) Both (b) and (c)

Answers: 1 (c); 2 (d); 3 (d)For more information. go to our website and check out our new, patent-pending technology that gives you a “Newsworthiness Score” for your story idea, plus recommendations to improve your Score.

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Filed under Marketing, Media Relations, My News Wizard Proprietary Technology, Press Release, Public Relations, Publicity, Technology

How to make news for your business…

Television Studio

We have some special advice for our Facebook fans who would like to obtain some favorable coverage of their business in their local news media.

Now that we are in November, several major holidays occur over the next two months. This marks a great time to tie your business – or your product – to the season. Need examples? Here are three:

  • Running a travel business? Call (or email) the features editor at your local newspaper and pitch a story about popular travel destinations for the holidays. Better yet, why not go for something unique and point out a place that’s off-the-beaten-path: the perfect place to go for the couple that wants to get away from it all during the holidays.
  • Selling jewelry? Do you have a unique piece of jewelry that has a story behind it? If so, call or email a business reporter at your local television news and explain why a particular piece of jewelry makes a unique holiday gift. What makes a piece of jewelry unique? Ask yourself these questions: Is there a history to the jewelry that would resonate with people in your region? Are the raw materials environmentally friendly? If none of these apply, is there a particular type of jewelry that is extremely popular right now? Can you explain why? If so, you may have the makings of a good story.
  • Are you a fitness expert, counselor or life coach? New Year’s is just around the corner. Call the health reporter at your local news station or the lifestyles or features editor at your hometown newspaper and pitch a story on New Year’s resolutions. Why do most people not keep them? What can someone do to increase the chances that they will stick to their resolution? What types of things should people be doing to start anew (from a work, family, diet, exercise or social perspective) at the start of a new year?
  • Keep in mind that your story pitch can’t come across as blatantly self-promotional, or else the media won’t be interested. How do you avoid that? Just be other-centered when you pitch the story. That means think about how the story you’d like to see in print, online or on TV affects others in your region. Make sure you explain that connection to a reporter.

    Make this the season to get your business some media coverage and hopefully some new customers. Even if you don’t get coverage, just by sending that email or making a phone call, you’ve put yourself on the radar screen of your local media. Sometime over the next few weeks is a great time to make that connection!

    Find us on Facebook at https://www.facebook.com/pages/My-News-Wizard/217711711701595.

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    Filed under Branding, DIY PR, Marketing, Media Relations, News Angles, Press Release, Public Relations, Publicity

    3 tips to integrate social media and news media

    socialmedia
    Today, most organizations have a social media presence. Social media allows you to cultivate a group of fans or followers who are truly interested in your organization.

    But if you want to extend your reach to a broader audience or even others in your industry, coverage of your organization in traditional news media can help you do exactly that.

    Here are three tips to help you use social media to gain more coverage in the news media:

    1. Make the right connections… and listen! Many reporters and editors are now using social media. Find journalists in news media outlets that cover your region and industry. Follow their tweets and blog posts, and know what they are writing about. Use social media to learn their interests and the types of stories they cover.

    2. Become a valuable resource. Point out to a reporter if something that’s relevant to your industry or region is generating a great deal of activity on social media. The journalist may want to check it out as a potential story. But make sure the activity affects the journalist’s audience in some way.

    3. Fill the news hole. Today, there are many opportunities to earn news media coverage of your organization – if you know how. Just as cable news ushered in the 24-hour news cycle in the 1990s, social media has ramped up the quantity and pace of news coverage. That means journalists need information and story ideas for their tweets and blogs. On Twitter, follow hashtags on trending topics in your industry, then take the conversation with a journalist offline by sending an email with your take on events. Point reporters to your blog (if you have one) or Facebook fan page, and be a good source of information not just on your business, but on your industry.

    Coverage in the news media can expose your organization – and your message – to others who might want to follow you, purchase your product, or become involved in your effort.

    And, of course, we all know that to be effective you need to reach your audience as many times as possible, using as many communication channels as possible.

    What are your thoughts??

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    Filed under DIY PR, Marketing, Media Relations, Press Release, Public Relations, Publicity, Social Media

    Street smarts or book smarts?

    streetsmarts
    Many public relations students and new professionals ponder the question, “Should I go to graduate school or get more work experience?”

    Essentially, the answer comes down to this: Which is more valuable?

    The fact is, both are crucial to success. Let’s start with street smarts. PR, like journalism, is a deadline-driven environment. Public relations professionals often work in a fast-paced environment. On any given day, they are posting comments on their company’s social media sites, fielding questions from the news media, updating their website, and performing many other tasks.

    In PR, sometimes you have to react quickly to events of the day. The more experience you have, the better your instincts for finding PR opportunities, as well as managing risks to your company’s reputation.

    Experience prepares you to survive and thrive in this fast-paced environment. It gives you the wisdom, judgment and intuition needed to know when – and how – to react to events of the day.

    Book smarts, or education, is equally important. In order to thrive in PR, you need both higher-order thinking and technical skills. By that we mean you need to develop the critical thinking and problem-solving skills needed to analyze a situation, think through alternatives, and make sound decisions.

    You also must develop specific technical skills, such as multimedia storytelling and writing for various types of platforms (i.e., the web, newsletters, etc.). A good education can help you become a better writer and editor, and help you learn to write for different audiences.

    Education can also expose you to some of the best thinking in your profession.

    The bottom line: PR and communications are constantly evolving. Both education and experience can play a huge role in your success.

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    Filed under Entry Level PR, Media Relations, Public Relations, Social Media